Sometimes we like to be told what to do. Other times, we prefer to be in control.
Curatum, the new men’s shopping app for iOS brings together both of these experiences—without the need for a blindfold or whip. Imagine that.
Once a day, Curatum recommends a men’s product.
It could be a swimsuit, underwear, a fab watch, a piece of furniture or crazy lifestyle experiences. You then decide whether you’re interested. If you like it, a single touch of your finger and Apple Pay makes it yours. If not, wait until tomorrow.
The really cool part is that the app learns your behaviors and what you like and don’t like to give you better choices each day. If you’re not interested in that thousand-dollar timepiece, perhaps the $135 one will be more to your liking next time that category pops up.
Of course, if you’re in the mood to shop and don’t like your daily pick, you can browse past items and throw those into your shopping cart, too.
Kind of like browsing your Grindr message history for a second-chance encounter.
You just won’t have to make Curatum breakfast.
Curatum App
Free download
For iPhone, iPad and iPod Touch
www.apple.com
